Export the current URLs, titles, traffic sources, enquiries, and important links before changing the design. A page that looks old may still be earning visibility. Mark pages to keep, improve, redirect, or retire.
Each important service should have useful location information, proof, process, pricing context where appropriate, and a clear next step. Mobile visitors should understand the offer and contact the business without hunting.
Check redirects, canonicals, sitemap URLs, forms, phone links, structured data, status codes, and rendered HTML. Watch Search Console after launch for lost pages. A redesign is not finished until the old search footprint has a safe path forward.
Keep URLs that have useful content, traffic, links, or a clear equivalent. Redirect retired pages to the closest relevant replacement and avoid sending unrelated URLs to the homepage.
Check status codes, redirects, canonicals, sitemap entries, forms, phone links, structured data, mobile rendering, and Search Console coverage.
We can audit your current site before a redesign and give you a migration-first SEO checklist.
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