AIVIQEnterprises Inc.
Guide · Website enquiries

My website gets traffic but no enquiries

When people visit but nobody gets in touch, the cause is usually one of a few things: the offer is unclear, the visitors are not the customers you want, the way to contact you is hard to find, the form is quietly broken, or the site is slow or untrustworthy on a phone. You can check most of these yourself in an afternoon, and many fixes do not need a new website.

Check the causesSee Conversion Rescue
First, measure

Confirm what "traffic" actually means

Before changing anything, check the numbers you are working from. A rise in visits can be bots, people looking for a job with you, or visitors from another country who could never become customers.

  • Google Analytics. Look at traffic acquisition (where visits come from), pages and screens (which pages they land on) and, if you can, their city or region. A Vancouver plumber getting most visits from overseas has a traffic problem, not an enquiry problem.
  • Google Search Console. The Performance report lists the searches that show your pages. If those phrases are about free guides, jobs or a different service, the visitors were never going to enquire. Our page on local SEO in Vancouver covers how to attract searches from people who can actually hire you.
  • Your enquiry count. Write down how many calls, emails and form submissions you got last month. That is your baseline for every change you make.
Likely causes

Seven reasons visitors leave without contacting you

  1. Unclear offerThe top of the homepage does not say what you do, for whom and where. Clever slogans and generic phrases like "quality solutions" make visitors work too hard.
  2. Wrong trafficVisitors arrive from searches, ads or social posts that do not match what you sell, or from places you do not serve.
  3. Buried contact pathThe phone number is only in the footer, the contact page is hidden in a menu, or there is no button near the information people read.
  4. Broken formsThe form submits but the email never arrives, or it fails on certain phones, or a spam filter on your side catches it.
  5. Slow mobile pagesMany local visitors are on a phone. A slow page or a pop-up covering the screen loses them before they read anything.
  6. No trust signalsNo real photos, no names, no service area, no reviews. Visitors cannot tell if you are a real local business.
  7. Too many choicesSeveral buttons competing for attention, long service menus and three different ways to "get started" can lead people to choose nothing.
Test the form

Submit your own form today

This is the single most useful check, and many owners have never done it. Fill in your own contact form from your phone, using a personal email address, as a real customer would.

  • Did you see a clear confirmation message?
  • Did the notification arrive in your business inbox within a few minutes? Check spam and junk too.
  • If you have an auto-reply set up, did it reach the personal address?
  • Try again from a different browser or a family member's phone.

If nothing arrives, the form is losing enquiries. The usual causes are email authentication, a wrong recipient address or a broken plugin. Our guide to a website contact form not sending email walks through the fixes, and if notifications land in junk, see business email going to spam. Repeat this test every month, and after any website or email change.

Phone test

Use your site like a customer would

Turn off Wi-Fi so your phone is on mobile data, then open your website from a Google search, not a bookmark. Time yourself and answer these honestly:

  • Within a few seconds, can you tell what the business does and which areas it serves?
  • Without scrolling far, can you see a way to call, text or send a request?
  • Does tapping the phone number start a call, or is it just text you have to copy?
  • Do pop-ups, chat bubbles or cookie banners cover the content or the button?
  • Does the page load without a long blank screen?

Then ask someone who does not know your business to find out what you charge and how to book. Watch where they get stuck. That is often more revealing than any report.

Quick fixes

Changes you can make this week

  • Rewrite the top of the homepage in plain words: what you do, for whom, where. For example, "Residential electrician serving Burnaby, New Westminster and East Vancouver."
  • Add one main call to action and repeat it on every page: a button, a tap-to-call number or both. Keep secondary links quieter.
  • Shorten the form to the details you need for a first reply, such as name, contact, service and a short message.
  • Show you are real. Add genuine photos, your name, the areas you cover, and any licence, WorkSafeBC coverage or insurance you actually hold. Link to your Google reviews.
  • Explain what happens next. "We reply within one business day with a written quote" is clearer than "Submit".
  • Remove what slows the page: oversized images, auto-playing video and pop-ups that appear immediately.
  • Fix the form if your test failed, and test it again afterwards.
Rescue or rebuild?

When Conversion Rescue fits, and when a rebuild does

If your site is reasonably modern, editable and not painfully slow, the problem is usually the content and structure rather than the technology. That is what AIVIQ's Conversion Rescue addresses: for CAD $699 we fix the messaging, page structure and calls to action of your existing site without rebuilding it.

A rebuild is the better spend when the site cannot be edited properly, runs on a platform or theme that is very slow on phones, has no proper mobile layout, or crams every service onto one page with no room to grow. In that case, see the Vancouver website redesign page, which explains how to rebuild without losing the search traffic you already have.

Whichever you choose, keep measuring enquiries the same way so you can see whether the changes worked. Neither option can promise a particular number of enquiries, but both should remove the obvious reasons people leave.

Questions people ask

How many enquiries should my website get?

There is no reliable universal number. It depends on your industry, prices and where visitors come from. The useful comparison is your own site over time: track enquiries per month before and after each change, using the same measurement.

Could my contact form be working but the emails not arriving?

Yes, and it is common. The form may submit successfully while the notification email goes to spam, bounces or is rejected because the sending setup is not authorised for your domain. Send yourself a test and check every folder.

Is it worth paying for more traffic if I get no enquiries now?

Usually not yet. If current visitors are not getting in touch, more of the same visitors will mostly add cost. Fix the offer, contact path and forms first, then measure whether new traffic converts.

Do I need a new website to get more enquiries?

Often not. Clearer headlines, a visible phone number and button, a shorter form and real trust signals can be added to most existing sites. A rebuild makes sense when the site cannot be edited properly, is very slow on mobile or is built on a structure that cannot be fixed.

How do I know where my traffic is coming from?

In Google Analytics, look at the traffic acquisition report to see sources such as organic search, social and referral. In Google Search Console, the Performance report shows the actual search phrases that brought people to your site.

What is Conversion Rescue?

Conversion Rescue is AIVIQ's CAD $699 fixed-price service for an existing website. It fixes the messaging, page structure and calls to action so visitors understand what you offer and how to contact you, without rebuilding the whole site.

Send us the page that gets visits and the enquiries you want from it.

We'll reply in writing with what we would change and whether Conversion Rescue or a rebuild fits. No compulsory call.

Start a written brief